Dear Suzannah

Feed it your real brand words, then edit — don’t just pick.

The real use case

You’re launching a small business or rebrand and need a usable logo plus a basic brand kit, fast. You have a name and a rough vibe but no designer, and you need files you can actually put on a business card and a website.

No prompt needed: use this workflow instead

Looka is not mainly a blank-prompt tool for this use case. Use the interface, source material, settings, and review path instead.

1. Go to looka.com, enter your real business name, and pick your industry.
2. Choose 5 or more logo styles you like from the mood board so the generator learns your taste.
3. Pick 2-3 colors that match your real brand (or pick a palette you can live with).
4. Review the generated concepts and favorite the 3 that come closest.
5. Customize your top pick — swap the symbol, change the font, adjust the layout, tweak the colors.
6. Open the Brand Kit and generate the matching business card and social profile assets.
7. Preview the logo on the mockups (business card, website header) before you buy.
8. Download the high-res files in the package you need (PNG, SVG, and a version for dark backgrounds).

Make the result less generic

• Use your real business name spelling — double-check it before generating.
• Pick styles that fit your industry, not just ones that look pretty.
• Limit yourself to 2 print-safe colors so it works on paper.
• Check that the symbol stays readable at favicon size.
• Get the Brand Kit if you also need social and card assets.

Quick human check

• Is the logo readable at favicon size?
• Are the colors print-safe (not just nice on screen)?
• Is your business name spelled correctly?
• Do the files include SVG and PNG?
• Does it fit your real industry, not a generic one?

Sources and further reading

• Looka official source
• Looka logo maker
• Looka pricing or plans