The Workflow Edit | Practical AI Tool Tutorial
How to Use Freepik AI Without Generic AI Instructions
Freepik AI generates images, icons, and assets from a text prompt. It works best when you name your real brand colors, a consistent style, and what to avoid.
Dear Suzannah
Dear Suzannah, I need three on-brand images for a slide deck by tomorrow and our designer is on vacation. How do I get assets that don’t look like every other AI image floating around the internet?
Describe the exact scene, brand colors, and style — not ‘a nice illustration.’
The real use case
You need a handful of on-brand visuals — a hero image, a few icons, a background — for a deck or a landing page, fast. They have to match your color palette and style and not scream ‘AI generated’ the moment someone sees them.
The tool-specific prompt to use
This prompt is specific to Freepik AI and this use case. Paste it into the chat box, then replace the bracketed notes with your real project details.
Generate [number] images for [a slide deck hero / a landing page / a social post]. Brand colors to use (hex): [e.g. #011923 and #f2a31a]. Art style: [flat vector / isometric / soft 3D / editorial photo] — keep it consistent across all images. Exact scene for image 1: [one concrete description, e.g. a tidy desk with a laptop showing a dashboard]. Aspect ratio: [16:9 / 1:1 / 9:16]. Avoid: [extra text, weird hands, cluttered backgrounds, generic 'business people' poses]. Mood: [calm and professional, not stock-photo cheerful]. Keep a clear focal point in each image and matching lighting across the set. Give me the [number] images, then tell me which one is strongest for a hero and why. Do not add text into the images. Do not use a style that clashes with the brand colors.
Prompt length: about 200 words.
Make the result less generic
- Name your real brand colors as hex, not ‘blue and gold.’
- Pick one art style and force it across the whole set.
- List negative traits to avoid (text, weird hands, clutter).
- Generate variants, then pick one and improve it.
- Upscale the winner so it holds up at slide size.
Quick human check
- Do the images match your brand palette?
- Is the style consistent across the set?
- Is there no weird text or distorted detail?
- Is the aspect ratio right for where it’s used?
- Does it hold up at full slide size?
